Owner of Pretty In the City
Aoife grew up in Ireland – 20Km west of Dublin. She completed my professional education in 2008 with awards from CIDESCO of Paris, France and CIBTAC of London, England. Aoife has worked in the Beauty Industry in Australia for the past 9 years. She became the owner of Pretty In the City – a boutique Skin and Beauty salon in St Lucia in June 2015. Pretty in the city was her first business venture. Building the business over the last 4 years has been the greatest challenge of her life to-date. She never imagined the scale of the challenge and lessons that driving a small business brings.